Agenda

08.30 Registration and refreshments

08.45 Optional pre-conference briefing: What’s 3D and how does it work?
• Outlining the fundamentals of stereoscopic vision
• Understanding the various display technologies
• Filming in stereo – the basics
• Considering health concerns and potential issues  for viewers
Kevin Doig, Lecturer, BBC Academy
Mark Jacobs, Producer, BBC 

09.20 Opening remarks from the Chair
John Ive, Consultant and Technologist, IveTech
 
WHERE 3D TV IS NOW AND WHERE IT’S GOING

09.30 Keynote address: Sky 3D – One year on
• Understanding the significant challenges of providing 3D & 2D coverage of live events – What lessons have been learnt so far? What issues remain?
• Mixing 2D and 3D elements in a way that works for viewers and producers
• Examining the infrastructure, monitoring and distribution challenges associated with broadcasting a 3D channel
• Looking forward – How is Sky 3D going to develop in 2011 and beyond?
Chris Johns, Chief Engineer – Broadcast Strategy, BSkyB

09.50 Question and answer panel: The practicalities of 3D TV broadcasting in Europe
• How is 3D TV developing in Europe and what are the major technical limitations?
• What mainstream television formats work well in 3D, which don’t and where could this develop in the future?
• Can up-conversion be used effectively or should it be avoided?
• What’s needed to develop an audience for 3D TV?
Chris Johns, Chief Engineer – Broadcast Strategy, BSkyB
Michel Chabrol, Director of Sales Support & Customer Care, Eutelsat
Stephan Heimbecher, Head of Innovations & Standards / Technology, Sky Deutschland

10.25 Refreshments and exhibition viewing

10.55 Market insight: Analysing 3D TV trends and future projections
• Understanding how the market has developed in the last year
• Comparing the development of HD and 3D broadcasting
• Evaluating consumer uptake of 3D and future trends
• Assessing the likely impact of affordable auto stereoscopic screens
Jim Bottoms, Director & Co-Founder, Futuresource Consulting

11.15 Question and answer session

11.20 3D TV standardisation and delivery in Europe – An update
• Understanding progress towards broadcast and consumer device standardisation
• Examining the trickiest technical and commercial issues and how might they be overcome
• Outlining timelines, likely future developments and implications for production and broadcasting
Dr Hans Hoffmann, Program Manager, EBU & Engineering Vice President, SMPTE

11.40 Question and answer session

11.45 Panel Discussion: Generating 3D content for display on screens ranging from IMAX to the iPod Industry experts will address questions including:
• Can 3D efficiently respond to consumer demand for accessing content anywhere, any time?
• What challenges do the different display technologies pose for delivering depth?
• Can you shoot for one application and repurpose for another?
• Is it cost-effective to produce in 3D if it can’t be easily used on multiple-platforms?
Natalie Samson, Head of TV, Vision3
David Pounds, Chief Executive, Electric Sky
Duncan Humphreys, Creative Director, Can Communicate
Julian Stanford, General Manager, Theatre Development, EMEA, IMAX Corporation

12.20 Lunch

THE PRACTICALITIES OF DELIVERING HIGH QUALITY, COST EFFECTIVE 3D TV

13.20 Insider Interview: Considering the future development of 3D TV into new programme formats
• Examining the practical challenges of making episodic or serial 3D TV e.g budgets, timelines and multiple locations
• Evaluating the technologies available to make the production of mainstream 3D TV content more achievable
• Learning from experiences to date - What makes good 3D content and how it can be achieved
• Using 3D to enhance storytelling and viewer enjoyment – Why shoot in 3D?
Steve Schklair, Chief Executive Officer, 3Ality Digital Systems
Interviewer: Adrian Pennington, Editorial Consultant, TVB Europe

13.50 No-holds barred question and answer session

3D Production Spotlight: Three short case study presentations will focus on the practicalities of a 3D production. This will be followed by an opportunity to analyse the clips and explore what worked, what didn’t and why. Key questions to be addressed include: • How was the project approached from the outset and why? • Which camera was used and how? What were its limitations? • What challenges were faced during production and how were they overcome? • What tips and tricks could be shared to help others make budgets go further? • Where is the footage going to be shown and what were the implications for production? 14.00 Case study screening – Live Opera Phil Streather, CEO, Principal Large Format 14.15 Case study screening  - Documentary Anthony Geffen, Founder, Chief Executive & Creative Director, Atlantic Productions 14.30 Case study screening - Commercials Andy Millns, Founder & Director, Pointy Stick & Inition 14.45 Critique and discussion

15.05 Afternoon refreshments

15.30  Industry case study - World Cup in 3D and beyond
Duncan Humphreys, Creative Director, Can Communicate

15.55 Question and answer session

16.00 Industry Case study – 3D documentary-making for theatrical release
• Approaching the production of a 3D dance documentary on street dancers shot at iconic locations such as Pineapple Studios
• Keeping production costs down by knowing when to compromise on equipment and crew and when not to
• Evaluating the specific challenges of filming dance and live TV in 3D
• Logistic challenges, moving around several locations, shooting in confined spaces
• Post production challenges and workflows
Sam Martin, Director of Documentary, Decode

16.25 Question and answer session

16.30 Quickfire Technology panel: What’s new and what it can do
A panel of industry experts will evaluate their pick of the latest tools for pre-production, acquisition, recording, post-production
Danny Popkin, Technical Development Manager, BBC Studios and Post Production
Adam Sculthorp, Stereographer, 3DIA Ltd
David Daniels, Senior Technologist, BSkyB

16.50 Closing remarks and end of conference